Welcome to the Amplify Conversions Newsletter. It’s Paul from Amplify C-Com.

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In today’s newsletter, we will go over:

• Top A/B test of the week you can implement today

• The top tool of the week to Amplify Conversions

• The Egg Basket Sales Trap To Avoid

And much, much more…

Top A/B Test Of The Week

Cutting lead cost in half on Facebook ads in just 10 minutes

What would a 45% lift in click-through rate do for your ad campaigns? Or even better cutting your cost per lead in half. If you could get almost half as many more clicks with just 10 mins of work

Recently, we discovered a simple yet effective way to boost our click-through rates and reduce cost per lead by nearly 50%. The secret? Turning a well-performing image ad into a short video.

Here's how we did it:

1. We found an image ad that was already working well, with a decent click-through rate and conversion rate.

2. We added the image to Canva and created a 6-second video by adding a banner across the top with…

   a. benefit question, (Do you want to BENEFIT)

   b. The solution (Get this thing)

   c. The call-to-action. (Click to download)

3. Each text element was displayed for 2 seconds, just long enough for viewers to read it, but short enough to encourage them to watch the video again.

The result? Our click-through rate increased by 45%, and our opt-in rate jumped from 50% to 58%.

But here's the kicker: our cost per lead dropped from $8.52 to just $4.13.

By turning a winning image ad into a short video, we not only increased engagement and click-through rates but also significantly reduced our cost per lead.

So, if you want to give your ad campaigns a boost, try this simple trick. Find a well-performing image ad, turn it into a short video using Canva, and watch your click-through rates soar and your cost per lead plummet.

Test it out for yourself, and drop me a reply to let me know how it goes!

Top Links of The Week

• Best landing page I’ve seen this week: This is more valuable than any landing page you will see today. As it’s more about how to make crazy amounts from direct mail. It’s by Gary Halbert. Just read it and thank me later. Go here

• Top ad I have seen this week: Ryan Reynolds is crushing it right now and seems to have the midas touch. To celebrate his football team Wrexham getting promoted to league 1. Here is a top quality ad from the man himself.

• Top tool of the week: We use this to be able to see the customer journey and find the most profitable path. You can see the lifetime customer value of every action that you have tagged. CLICK HERE

FREE TOOL: HAVE YOUR COURSE IDEA TURN INTO REALITY IN 60 SECONDS.

The Egg Basket Sales Trap To Avoid

Part 1: The Problem with the Egg Basket Approach

Picture this: you're on a high-ticket sales call, giving it your all to close the deal. But when it comes down to the wire, the prospect says no. Ouch. You've just put all your eggs in one basket, and now you're left with a big fat goose egg.

This, my friend, is the egg basket sales trap. When you rely on a single offer and treat the outcome as binary (either they buy, or they don't), you're limiting your potential revenue and stifling your business growth.

Part 2: Maximizing Revenue with a Multi-Offer Approach

Now, imagine a different scenario. You're on that same sales call, but this time, you have a range of offers to suit different budgets and needs. If the prospect doesn't bite on the high-ticket offer, you have a mid-ticket or low-ticket option ready to go. You could even recommend an affiliate offer that solves their problem.

By adopting this maximizing revenue sales process, you're opening up multiple baskets for your eggs. The result? Higher conversion rates, increased lifetime value, and ultimately, more profit to fuel your business growth.

Part 3: Putting the Maximizing Revenue Approach into Action

So, how can you break free from the egg basket trap and start maximizing your revenue? Here are a few key steps:

1. Develop a range of offers at different price points to cater to various prospect needs and budgets.

2. Train your sales team to prioritize the high-ticket offer but have the other options ready when needed.

3. Tailor your pitch to address the prospect's specific pain points and differentiate your offering based on their past experiences.

4. Focus on permission-based pitching by asking the prospect what they want to do next before presenting your solution.

By implementing these strategies, you'll be well on your way to cracking the code to higher conversions, increased lifetime value, and a more scalable business.

So, are you ready to say goodbye to the egg basket trap and hello to a more profitable future? Start putting the maximizing revenue approach into action today, and watch your business soar.

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