Welcome to the Amplify Conversions Newsletter. It’s Paul from Amplify C-Com.

Before you read, be sure to check out this free guide on making more profit from every click in the next 24 hours. Get it here

In today’s newsletter, we will go over:

• Top A/B test of the week you can implement today

• The top tool of the week to Amplify Conversions

• The 4 reasons people don’t buy and how to overcome them.

And much, much more…

Top A/B Test Of The Week

Boost Conversions by 123% with This Simple Self-Identification Trick.

Imagine more than doubling your conversion rates without changing your offer or your traffic source. Sounds too good to be true, right?

But that's exactly what happened when we tested a simple self-identification section on a sales page for a client with a predominantly female audience.

Here was our hypothesis: Women are more likely to buy when they can first identify if THEY are right for the product, rather than just evaluating if the product is right for them.

To test this, we added a section that said "Let me know if this sounds like you..." followed by a list of characteristics and situations that described the ideal customer.

The results blew us away. This one change boosted conversion rates by a whopping 123% with 99.99% statistical significance. That means if we ran this test over and over, we'd see the same lift in conversions virtually every time.

But that's not all. This new self-identification section also increased opt-in rates by 120% with 100% confidence. So not only did we more than double the number of buyers, we also doubled the number of leads - all without spending an extra penny on ads.

Interestingly, the lift wasn't immediate. It took about three days for the new variation to emerge as the clear winner. But once it did, the improvement was undeniable.

So why does this work so well? By helping potential customers see themselves in the copy, it creates an instant connection. They start thinking "hey, that's me!" And when your offer is framed as the perfect solution for someone just like them, it becomes a no-brainer to buy.

The key is to really understand your target customer and reflect their identity, desires, and pain points in the copy. Don't just rattle off demographics, but paint a picture of their life that they can relate to.

For example, instead of "women aged 35-45," try something like:

"Let me know if this sounds like you...

• You're juggling a busy career and family, with little time for yourself

• You've tried every diet out there but always seem to gain the weight back

• You want to feel confident and sexy in your own skin but don't know where to start"

See how that creates a vivid image and emotional connection? Give it a try on your own sales pages and watch your conversions soar.

Add a "Let me know if this sounds like you..." section, list out the characteristics of your ideal customer, and let me know how it goes. I'd love to hear about your results!

Top Links of The Week

• Best landing page I’ve seen this week: This page is clean and has a great value proposition. The design has been well thought out, and it uses a lot of principles that Cole Gordon teaches. You can also see the same structure in the VSL. Note how it is filtering for quality early on in the sales process. CLICK HERE

• Top ad I have seen this week: When Wednesday came out on Netflix, they used so compelling billboard ads. Usually billboards are super wasted space but this is smart and relates to the world we live in. One thing I would have added is a QR code that takes you straight to Netflix or maybe even a trailer of Wednesday. Why do big brands not put more direct response marketing principles inside.

  

• Top tool of the week: We use this to be able to see the customer journey and find the most profitable path. You can see the lifetime customer value of every action that you have tagged. CLICK HERE

FREE TOOL: HAVE YOUR COURSE IDEA TURN INTO REALITY IN 60 SECONDS.

The 4 reasons people don’t buy and how to overcome them.

4 Reasons Customers Don't Buy (And How to Overcome Them)

As online education businesses, we always look for ways to boost conversion rates and get more customers to say "yes" to our offers. But have you ever stopped to think about why people don't buy?

There are four main objection buckets that prevent customers from taking action:

1. Time: How long does it take them to implement the thing? What's the time to get the first win, the big payoff, or the end result?

2. Money: What's the cost of the program, tools, and opportunity cost? How much will it cost them on an ongoing basis?

3. Effort: How much effort does it take to get started? Is it easy for them to get buy-in from friends and family? What's the effort required to actually complete the thing?

4. Sacrifice: What will they have to give up or sacrifice, even if just temporarily? This could be opportunity cost, social status, existing relationships, or other things they value.

The key to overcoming these objections and boosting conversions is to directly address them in your upsells. Your upsells should either solve the next problem the customer will face, provide more of the same solution, or help them get results faster and easier.

For example, if your main offer requires a big time investment from the customer, your upsell could be a "done for you" version that shortcuts the process. If the effort of getting started is a sticking point, you could provide templates, checklists and other resources in the upsell to make it a no-brainer.

The role of the upsell is to reduce friction and create a faster, easier, and less effortful path to solving the customer's problem.

When you can effectively do that, price becomes less of an issue. They'll happily pay more to get better results with less headache.

Here's your step-by-step guide to crushing those objections and making your upsells irresistible:

Step 1: Identify the Time Objections

• How long does it take to implement your solution and get results?

• What's the time to the first quick win or major milestone?

• When can they expect to achieve the ultimate outcome?

Step 2: Eliminate the Time Objections in Your Upsell

• Provide done-for-you solutions that shortcut implementation time

• Include quick start guides, checklists, and templates to accelerate progress

• Offer group coaching or 1:1 support to help them achieve wins faster

Step 3: Uncover the Money Objections

• What's the total cost of your program, including any necessary tools?

• What will they need to continue investing on an ongoing basis?

• What's the opportunity cost compared to other solutions?

Step 4: Minimize the Money Objections in Your Upsell

• Offer a payment plan to spread out the investment

• Bundle in any necessary tools or resources to reduce additional expenses

• Clearly articulate the ROI and cost savings compared to alternatives

Step 5: Dig into the Effort Objections

• How much effort is required to get started and make progress?

• What's needed to get buy-in and support from others?

• How much work is required to complete the program?

Step 6: Decrease the Effort Objections in Your Upsell

• Provide easy-to-follow quickstart materials to get the ball rolling

• Include email templates, scripts, or guides to facilitate buy-in conversations

• Offer a community for accountability and support to keep them on track

Step 7: Surface the Sacrifice Objections

• What will they need to give up, even just temporarily?

• Will they need to sacrifice status, relationships, or other opportunities?

• What's the emotional toll of making this change and commitment?

Step 8: Soothe the Sacrifice Objections in Your Upsell

• Remind them that the sacrifice is temporary and the gain is long-term

• Provide testimonials of others who made the leap and are thrilled they did

• Paint a vivid picture of how much better life will be after they succeed

Your upsell should directly target the objections your customers are likely to face at each stage of the buyer journey. The more you can proactively eliminate the time, money, effort, and sacrifice objections, the easier it will be for customers to say "yes" to your upsells.

And remember, an upsell isn't just about squeezing more money out of people - it's about providing them a faster and easier path to success. When you do that well, everybody wins. So use this step-by-step guide to audit your existing upsells and craft new irresistible ones that make buying a no-brainer.

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