Welcome to the Amplify Conversions Newsletter. It’s Paul from Amplify C-Com.

Before you read, be sure to check out this free guide on making more profit from every click in the next 24 hours. Get it here

In today’s newsletter, we will go over:

• Top A/B test of the week you can implement today: Increasing webinar show rates by 84% and dropped CPA by 40% without changing any reminders.

• The top tool of the week to Amplify Conversions

• How to outspend your competition and maximise AOV

And much, much more…

Top A/B Test Of The Week

Increasing webinar show rates by 84% and dropped CPA by 40% without changing any reminders.

I love this one because it’s so simple to implement.

We had just launched a new evergreen webinar off the back of it doing really well in a live setting. The problem was the show rate was terrible.

We had some days where it was 9%. Consider as well that we had about a 40% show rate when we did it live so it wasn’t a messaging thing.

We did a few tests changing out email reminder sequences, but nothing could beat the control. So our attention moved more towards the structure rather than the message.

Here’s the hypothesis. If we can get a 40% show rate for a live webinar, then let’s recreate that situation for a evergreen.

And before you say it, I don’t mean pretending it’s live when it’s not. Instead, we asked…

“What if we got rid of all other options”

You see, we had three options.

• Join us tonight 8 PM

• Join tomorrow night 8 PM

• Join on demand (This was added into one of the tests; it converted poorly, by the way)

We removed all but the join us tonight option. We also embedded some dynamic code on the opt page that automatically updated the date of the next webinar. This made the page feel more current and increase opt-in rate.

In fact, just doing that change increased our opt-in rate by 30%

So what happened next? Well, the show rate started to climb. Day after day. It worked. By removing all the other options, we got a higher show rate, higher opt-in rate, and…

It lowered CPA from £530 down to £315 (40% drop in CPA)

If you have an evergreen webinar, try it for yourself.

Drop me a reply and let me know what happens.

Top Links of The Week

• Best landing page I’ve seen this week: This one has been around for a while but is a fantastic book funnel. They are actively split-testing this page right now as you can see the headline has been updated to reflect a new level of social proof the author has. One thing I would have changed would be adding in fast action bonuses that do actually disappear. The books have been “running out” on this page for a good few years. CLICK HERE

• Top ad I have seen this week: This is a solid pattern interrupt for retargeting and creates a level of intrigue CLICK HERE
  

• Top tool of the week: We use this to be able to see the customer journey and find the most profitable path. You can see the lifetime customer value of every action that you have tagged. CLICK HERE

FREE TOOL: HAVE YOUR COURSE IDEA TURN INTO REALITY IN 60 SECONDS.

Alternative Choice Upsells For Maximising Average Order Value

“Whoever Can Spend the Most to Acquire a Customer Wins”

Legend of direct response marketing Dan Kennedy said this many years ago and it still is just as true today.

If you can spend more to acquire a customer than your competitors, then you win. But the hard part is how do you do that?

Well, one of the quickest and easiest ways to outspend the competition is to increase the average order value.

Where can you increase the average order value the quickest? In the upsells.

I’m going to share with you our counterintuitive process for upsells that increase take rates and average order value and has been tested over $1,000,000’s in spend.

Now, let’s be honest as a customer: traditional upsells can feel like going through an assault course. By the end of the clicking, no thank you buttons, you wish you never bought the product in the first place.

When you create fewer decisions for your customers going through the sales process, they are less burnt out and are more likely to continue to buy from you in the future.

Here’s the traditional method and the alternative close method side by side (the method we use).

There is a big difference in how the offer is presented. In the traditional upsell method, you have to go through four pages before you can get to the thank you page. In the alternative close-upsell method, you only have to go through two pages.

You can see in the alternative close upsells your customer is able to buy a pay in full or payment plan version of the offer. This gives them a feeling of choice.

On the other hand the traditional path has them often saying no to what they have previously said no to.

Because you have two problems.

1. If they say NO to the downsell you are frustrating the customer

2. If they say YES to the downsell you are training the buyer behaviour to say NO to your first offer. This can affect your high ticket sales in the future.

However instead you give a choice on the alternative upsell path which feels less “icky”.

The other hidden bonus to this is you can price anchor the pay in full option to make it look like a better deal.

We have tested sometimes doubling the price of the upsell and then taking the original price and putting it as a split pay option. Why does this work? Because if someone will pay $99 once they will most probably pay it twice.

Try these two tests out and see what you think.

1. Add two payment options on your upsells instead of having downsells

2. Test the price anchoring strategies for maximum average order value contribution.

Pro tip: Don’t look at the conversion rate of these tests. Look at your average order value contribution.

AOV contribution = How much money does it add to the overall order for everyone who visits that page

AOV contribution = Price of offer x conversion rate

Example

$100 × 10% = $10 AOV contribution

Give it a test and let me know how you get on.

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