Welcome to the Amplify Conversions Newsletter. It’s Paul from Amplify C-Com.

Before you read, be sure to check out this free guide on making more profit from every click in the next 24 hours. Get it here

In today’s newsletter, we will go over:

• Top A/B test of the week to increase lifetime customer value by 57%

• The top tool of the week to Amplify Conversions

• Safecracker Split Testing For Quicker Conversion Lifts

And much, much more…

Top A/B Test Of The Week

57% increase in lifetime customer value for an evergreen challenge.

Can adding one thing really increase lifetime customer value this much?

I know this sounds crazy, but here is one mammoth of a split test that gave us a massive lift in lifetime customer value.

We dug deep into the data and found that when people consumed day 4 of the challenge the overall LTV (Lifetime value) went up like 250%.

How did we know they were consuming day 4? At the end of each day, we have a daily win form for them to fill out to show they took action on what was inside the video.

Day 4 is where the nitty-gritty teaching happened. You had to be all in if you consumed that day, as it required you to also sign up for a software tool.

The problem was only a small percentage were getting to day 4.

So we asked the question…

“How can we get more people to consume day 4?”

That’s when we came up with a concierge process, a daily support over SMS. Each customer would get a daily cheerleader with a mix of automated messages and then human interaction if the customer replied.

This kept it fairly light on fulfillment and very effective.

The result? In 30 days, the people who had gone through the concierge were worth double what the people that didn’t.

Over the next two years, this played out at a 57% increase overall for the business.

So, if you are looking to improve your lifetime customer value, then add in a human touch and some accountability and watch your profits soar.

Test it out, drop me a reply, and let me know what happened.

Top Links of The Week

• Best landing page I’ve seen this week: This is a simple, clean page that highlights the benefits really well, and there is only one entrance to getting into their product, meaning they can continually optimize this page. Did you know this company does 250,000 split tests per month? CLICK HERE

• Top ad I have seen this week: This tagline for this ad has stood the test of time and has also used numerous celebrities and comedies in their campaigns to make the brand memorable. Also got to love Mr Bean. You will see what I mean CLICK HERE
  

• Top tool of the week: We use this to be able to see the customer journey and find the most profitable path. You can see the lifetime customer value of every action that you have tagged. CLICK HERE

FREE TOOL: HAVE YOUR COURSE IDEA TURN INTO REALITY IN 60 SECONDS.

Safecracker Split Testing For Quicker Conversion Lifts

The Problem:

In order to understand how the safe cracker method is different let’s first explore how traditional A/B testing works.

The image above shows how most people do split testing. One control and one variation, that’s it.

The problem with this is you may spend two weeks waiting for a loser.

Part 1: How the "Safe Cracker" Method Works

The "Safe Cracker" split testing method is all about testing multiple variations at once and quickly narrowing down the field to find the best-performing version. Here's how it works:

1. Round 1: Start by creating around nine different variations of the element you want to test, whether it's a headline, button color, or something else entirely. Keep the control (the original version) running throughout the entire process.

2. Round 2: After about 100 clicks, cut the underperforming variations that are significantly below the control. We're talking like 50% less or more. This is where the 80-20 rule comes into play – 80% of the time, if a variation isn't beating the control after 100 clicks, it's unlikely to do so in the long run.

3. Round 3: Continue running the remaining variations (usually around 4-5 at this point) until you have enough data to make a decision. The amount of data you need depends on what you're optimizing for – if it's opt-ins, you can make a call sooner than if you're optimizing

for purchases further down the funnel like purchases.

4. Round 4: By now, you should be left with the control and the best-performing variation. Let those two run until you reach a 95% statistical significance, meaning there's a 95% chance that the winner will continue to outperform the control over time.

Part 2: Why the "Safe Cracker" Method Works

The "Safe Cracker" method is so effective because it allows you to test more ideas quickly and increases your chances of finding a real winner. Think about it – if you're only testing two variations at a time, you might have to go through multiple rounds of testing to find a significant improvement. And even then, you might not have tested the best possible version.

By testing multiple variations at once, you're essentially placing bets on multiple horses instead of just one. Sure, some of those horses might not win, but your odds of finding a winner are much higher. And because you're quickly eliminating the underperformers, you're not wasting time and resources on variations that don't stand a chance.

Plus, the "Safe Cracker" method is all about making data-driven decisions. By using tools like convert.com to calculate statistical significance, you can be confident that the winner you choose is the real deal and not just a fluke.

Part 3: Putting the "Safe Cracker" Method into Action

So, how can you start using the "Safe Cracker" split testing method in your own marketing efforts? Here are a few tips:

1. Start with the elements that matter most: Focus on testing elements that have the biggest impact on your conversion rates, like headlines, calls-to-action, and key benefits.

2. Get creative with your variations: Don't be afraid to think outside the box and test some wild ideas. You never know what might resonate with your audience.

3. Use the right tools: Invest in a good split testing tool that can handle multiple variations and calculate statistical significance for you.

4. Keep testing: Split testing is an ongoing process, not a one-and-done deal. Keep testing new ideas and variations to continually improve your funnel and stay ahead of the curve.

That’s the "Safe Cracker" split testing method in a nutshell.

Give it a try and see how it can help you crack the code to higher conversion rates and more revenue. Happy testing!

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