- Amplify Conversions Newsletter
- Posts
- 35% increase in conversions by underpromising
35% increase in conversions by underpromising
Paul Ace
April 17, 2024
Welcome to the Amplify Conversions Newsletter. It’s Paul from Amplify C-Com.
Before you read, be sure to check out my YouTube Channel where I share valuable step by step training and strategies that we are using in 8 figure brands right now.
In today’s newsletter, we will go over:
Top A/B test of the week you can implement today
The top tool of the week to Amplify Conversions
What The Hell Is CRO and Why Should I Care?
And much, much more…
Top A/B Test Of The Week
35% increase in digital product conversion rates by underpromising
What would a 35% lift in conversions do for you? If you could get a third more profit from every click?
Recently, we were reviewing the compliance of one of our clients' pages to ensure we were saying nothing we shouldn’t. You’ve probably seen those digital products with testimonial after testimonial on the page?
The reason for that is that it works.
But something that works even better is telling people that results are not typical.
Yep, you heard me right. We added a disclaimer results not guarantee. According to (source) Only x% of (avatar) achieve (dream result).
We had to do it from a compliance perspective but we wanted to be curious the difference it made to the overall conversions. The theory would say if you tell people it’s less likely they will get the result then less people will buy. But that didn’t happen. We actually got a 35% lift in conversions.
So try it as an A/B test make your page more compliant.
Just add this disclaimer under all your testimonials.
According to (source) Only x% of (avatar) achieve (dream result).
Drop me a reply and let me know what happened.
Top Links of The Week
Best landing page I’ve seen this week: This page is designed to build desire (I know I want one). One thing I would have changed would be to add a waitlist to the page. CLICK HERE
Top ad I have seen this week: This is beautiful storytelling while giving all the benefits. After watching this with my wife we both wanted one CLICK HERE
Top tool of the week: We use this to be able to see the customer journey and find the most profitable path. You can see the lifetime customer value of every action that you have tagged. CLICK HERE
FREE TOOL: HAVE YOUR COURSE IDEA TURN INTO REALITY IN 60 SECONDS.
What The Hell Is CRO and Why Should I Care?
Part 1 What is CRO?
CRO = Cute rolling otters?
Hmm, that’s not quite right. Well, it can mean chief revenue officer. But in this case…
CRO = Conversion rate optimization.
What is CRO then? It’s a process of continually making each part of your customer journey more effective. Meaning you get higher conversions.
What is a conversion? It’s an action you want somebody to take, such as giving their email or making a purchase.
The word convert is defined as, to change the form, character, or function of something.
So what we are actually doing is changing someone from a no to a yes. When you break that down into it’s simplest form. Then the better question to ask is, what are all the things that stop someone from converting? Time, energy, effort, money.
Most people believe that this is what they are competing against. But it’s not. It’s actually their alternative’s. Something Alen Sultanic shares is competing on trade-offs. Here is what your customer is comparing
Their current situation vs their new situation with your product.
Ask yourself this question. What does someone need to give up in order to buy my product and how can I make that worth it for them?
Part 2: Why should you care?
If you want to grow your business faster, then one of the best ways is to outspend your competition. But you can only do that if you have profit margin.
Now, you can only reduce costs down to 0. You can’t go into minus numbers, so that can be extremely limited.
On the flip side, you can optimize your customer journey to make infinitely more. This is where CRO is so powerful. When you can make more profit from every click you can win the game. Look at the difference between these two example with just a 10% improvement at each stage of the buyer journey
Funnel 1 | Funnel 2 with CRO | |
|---|---|---|
Spend | $10000 | $10000 |
Cost per click | $1 | $0.9 |
Visitor | 10000 | 11111 |
Opt-in with an email % | 20% | 22% |
Opt-in to sale % | 20% | 22% |
Average order value | $100 | $110 |
Total Sales Number | 400 | 537 |
Total Sales Amount | $40,000 | $59,070 |
Return on ad spend | 4.0 x | 5.9 x |
Overall improvement | 47.67% improvement in cash collected |
You can see that with just 10% improvements at each stage of the buyer journey you end up with a massive 47% increase in sales.
Once you start looking at 20% at each stage of the journey then the numbers get even more wild.
Funnel 1 | Funnel 2 with CRO | |
|---|---|---|
Spend | $10000 | $10000 |
Cost per click | $1 | $0.8 |
Visitor | 10000 | 12500 |
Opt-in with an email % | 20% | 24% |
Opt-in to sale % | 20% | 24% |
Average order value | $100 | $120 |
Total Sales Number | 400 | 720 |
Total Sales Amount | $40,000 | $86,400 |
Return on ad spend | 4.0 x | 8.6 x |
Overall improvement | 116% improvement in cash collected |
Check that out. With just a 20% lift at each conversion point, you are now able to more than double the profitability of the offer.
This is the magic of CRO.
How many stars would you give this newsletter |
How I Can Help
Check the free video training on my YouTube Channel
If you are looking to scale your 8 figure company further and faster, our partners make an extra $700K+ per month after working with us for 12 months or more. Apply to work with us here.